Head Outdoors!

Wherever you look, people gravitate to the outdoors: in the summertime markets of Milan, where time seems to stand still; in front of Copenhagen cafés, where guests wrapped in blankets sip gløgg in December; in the springtime garden of the Schmidt family in Berlin, where the first warm rays of sun tickle the lawn into
growing. People want to get outside. Above all, though, they want to create their own space outside, something experts confirm. They call this ‘outdoor living’. People are extending their living space outside. Here are five interesting facts to use when speaking with customers or at your next garden party:

1. In the open air

People today are having to use the space they have out in the fresh air as well and intensively as possible. 60 per cent of all flats in Germany now have a balcony and 36 per cent of Germans even have a garden.

2. Growing investment

A remarkable 2.8 billion euros were invested in outdoor living in Germany alone in 2016, double the rate from ten years ago – and that doesn’t even include plant purchases.

3. Robust designer furniture

The green living room has taken shape with weatherproof lounge furniture that is now often indistinguishable from indoor furniture. In addition to materials like aluminium, iron, stainless steel and plastic, wicker products made of rattan or polyurethane and wood products made of teak and oak are now popular. Special upholstery products made of faux leather or topped with nano and UV-resistant coatings provide additional protection against sun, water and dirt.

4. Growing demand

For work, relaxation and celebrating: Balconies, terraces and gardens are all now meant to provide the tools for perfection in relaxation. However, the need to spend a lot of time and energy on gardens hasn’t necessarily grown along with this. Growing your own food is trendy right now, as long as it stays manageable.

5. Growing your own

22 million people work in their gardens several times a month in Germany alone. 40 per cent of Austrians like to garden, and 64 per cent of the Swiss grow vegetables and flowers in their gardens or on their balconies. The demand for allotments is higher than ever. Those looking for a more relaxed option are turning to urban gardening, with plantations of potted plants on rooftops in Paris, Barcelona and Frankfurt.

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